Bell Let’s Talk always makes me super uncomfortable for reasons I can never quite articulate. Part of it is because I dislike a company advertising for itself on the backs of advocacy for mental health awareness. I get that this campaign is more effective at raising awareness across the country than Bell just silently throwing a whole gob of money at CAMH, but the ads don’t have to be so damn branded. (Note: I have similar issues with the Dove Campaign co-opting feminism. You didn’t start the conversation, you’re just benefiting from it. Yes, I am a cynical asshole.)
Part of it is also the nagging sense that we’re missing something, and moreover, that the thing we’re missing is being further obscured by a focus on talking.