Bell Let’s Talk always makes me super uncomfortable for reasons I can never quite articulate. Part of it is because I dislike a company advertising for itself on the backs of advocacy for mental health awareness. I get that this campaign is more effective at raising awareness across the country than Bell just silently throwing a whole gob of money at CAMH, but the ads don’t have to be so damn branded. (Note: I have similar issues with the Dove Campaign co-opting feminism. You didn’t start the conversation, you’re just benefiting from it.)
Part of it is also the nagging sense that we’re missing something, and moreover, that the thing we’re missing is being further obscured by a focus on talking.