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I refuse to man up

Guante, hip-hop artist and two-time National Poetry Slam champion, discusses the idiocy of advertisers grasping for that age-old trope of telling its viewers to “Man Up”:

If you want to question my masculinity, like a schoolyard circle of curses, like a swordfight with lightsaber erections, save your breath. Because contrary to what you may believe, not every problem can be solved by “growing a pair.” You can’t arm-wrestle your way out of chemical depression. The CEO of the company that just laid you off does not care how much you bench. And I promise, there is no lite beer in the universe full-bodied enough to make you love yourself.

Full transcript here. So good.

Here’s that Miller Lite commercial he’s responding to. The Jane Dough has a whole post on advertisements that prey on its viewers sense of masculinity.


I bolded that last part because it reminded me of this excellent comment by comic artist Chris Ware:

You can make more money than your grandparents did. You can also drive really fast, and you can change your sex. You can find friends without having to go to church, and you can see movies in your own house. You can get pictures of naked people almost anywhere, and you can curse out loud freely. You can buy dinner in a box and not have to wash anything after you eat it. You can fly to any city you want and meet a sexual partner, or you can talk to them on the phone. You can have bright light twenty-four hours a day without having to clean soot off the walls, and you can listen to any music you want anytime, anywhere. You can find people everywhere who like exactly the same things you do, and you can print your own books. You can buy vegetables from the other side of the earth, and you can build a house in a day. You can be perfectly warm or cool at every moment, and you can stay in school all your life. You can have sex fourteen thousand times and not have a baby. You can write with pens that don’t dry out, or leak, or have to be plucked from a bird, and you can hear about people being hacked to death thousands of miles away. You can see pictures through telescopes almost to the end of space and from the beginning of time, and you can keep milk fresher longer than ever before. You can shit in a bowl and then whisk it away, and you can visit caged wild animals in the middle of a city. You can buy things to make you see and hear better, and you can live anywhere you want. You can get your face stretched tight like when it was new, and you can be sick and not die for a really really long time. You can even wash your clothes in a machine so why can’t you figure out a way to be happy all the time?